The phrase add value gets thrown around a lot. Rarely do we stop and remind ourselves what that really means. At the root, adding value is being of service. It’s bringing something new to the table that benefits the other party. It’s being helpful; actually helpful, not just the appearance of being helpful while in reality just trying to serve your own purposes.
So often, when we try and add value, we make it about us. We jump in and want to help. But we want them to recognize how helpful we can be. We immediately start recommending things and offering solutions. We say, “I think you should do this” or “I have this thing that you need”. It’s all about us. But it’s not about us at all. It’s about them.
There’s a better way. A better way to connect, to help, and, yes, to add value. Seek to understand their needs and goals first. Put yourself aside and put them first. Ask questions, be curious, build a relationship. Then, you’ll be in a position to actually be of service and add value.
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