At the beginning of my last year of college, I decided to make and sell a course teaching real estate agents how to use Facebook Ads. I had been working with a real estate group and I’d learned a lot about using Facebook to advertise their listings and I thought I’d try and share what I had learned.
I did some pre-launch ads to gauge interest and started working on the course. After countless hours of work, I finally launched the course to 30 or 40 agents who had expressed interest. Not one bought it. I ran some more ads. Still, no one bought.
By then, school was in full swing and I no longer had the time or energy to keep trying to make things work so I called it quits. I failed. But, I looked at it as a learning experience. I was glad that I tried something new and took a risk, and even though I had put a not-insignificant amount of money into it I chose to view that as “tuition money”, the money I paid to learn a few great lessons.
Not all of our failures involve spending money on Facebook ads that amount to nothing, but I’d still consider those failures “tuition”, tuition in the school of life. Anytime we fail, we most likely have spent energy and effort. That energy and effort isn’t wasted if you learn from your failures.
If you’re a lifelong learner, and I hope you are, then failure is just tuition.
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